What is the purpose of advertising?

The goal of advertising is to convince people to respond in a certain way, whether to buy the product or service, or think or act a certain way, such as public service announcements encouraging people to stop smoking, vote for a specific candidate, or support a cause.

What are the three main objectives of advertising?

Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

What role does advertising play in marketing?

Advertising's ability to deliver a specific message to many people has played a significant role in most businesses' marketing. “In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decisions.” (Belch & Belch, 2003)